Noze.ca
Noze is a product-based startup powered up by NASA that produces smell detecting sensor. The general idea for this project is to present their sensor to their B2B audience, educate them about the product and have them contact Noze to buy a product.
CLIENT
One UI solution for a site that had a lot to show. Noze is a company developing sensor technology - digital noses that provide insights into air quality. Therefore, their sensors can be used in areas related to the transportation and storage of food, the presence of toxins, laboratories, and anywhere where it is necessary to determine what exactly is in the air.
Clear & Legible UI
I made sure the UI is light and easy to read. Since this is high-tech, users need to learn quickly without feeling lost. The best way to do that is with a mix of content—abstract shapes, animations, graphics, and short copy that help users scan the site effortlessly.
I structured a hierarchy of explanations and descriptions so that users can choose how much they want to read and dive into a specific section. They should absorb the entire content step by step on both desktop and mobile screen. All that without feeling overwhelmed and confused.
Scientific look
For colors, I used the Noze brand palette. A clean background with a light green color for accents gave a kind of scientific look. Many round and fluid shapes are there to give the sense of tranquillity and safety promoted by Noze. And brand's bold messages took the most prominent places in the UI as guides.
Since Noze is all about innovation, they needed a modern, professional website. I ensured that behind the smart design, there is also a strong and stable site structure. The goal was to combine speed, functionality, and aesthetics into an enjoyable and meaningful experience for both users and site owners.
